For marketing teams

Your marketing team has the AI tools. Are they getting real value?

TalentOS gives every marketer an AI coach for their real work, measures who can actually use it well, and shows you where adoption is paying off, and where it isn't.

Campaign briefsCopy and contentAudience researchCreative opsReporting

Trusted by teams training their people on AI

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Cansbridge Fellowship logo
frontiertower logo
DSM logo
centrya logo
Cansbridge Fellowship logo
frontiertower logo
DSM logo
centrya logo
Cansbridge Fellowship logo
frontiertower logo
DSM logo
centrya logo

The view leaders get

See exactly where AI is working across your team.

Adoption and capability for every pod and every person. Who is ready, who needs a hand, and where to coach next. Measured on real work, not course completions.

app.talentos.so/readiness
AI readiness overview
Marketing org · 38 people · 6 pods
Last 30 days
Team adoption
64%
9 pts this quarter
Avg capability
3.3/5
0.4 this quarter
Pods AI-ready
4/6
2 newly ready
Adoption by team% active & effective
C
Content
82%AI-ready
L
Lifecycle
71%AI-ready
B
Brand
63%On track
G
Growth
51%Needs support
C
Creative
38%At risk
Readiness mix
64%
adopting
AI-ready46%
On track30%
Needs help24%
Needs attention
C
Creative
38% adoption, slipping
G
Growth
5 people stalled mid-track

Marketing changed faster than anyone could keep up.

Tool sprawl

Your team has ten AI tools. You can't tell who is getting real work out of them and who is just paying for a seat.

Training that doesn't stick

A course on prompting doesn't help someone write a sharper campaign brief on a Tuesday afternoon.

No way to measure it

You can see who has access. You can't see who is actually good with it, or where to help.

How it works

Adoption you can see, on the work your team already does.

Coach every marketer on real campaigns

Each person gets an AI coach built around how your team actually works: briefs, copy, research, analysis, and creative ops. Not generic courses.

Measure real capability

See who is using AI to do better marketing, not who finished a course or passed a quiz. Capability shows up in the work.

Show leaders where it's working

A clear view of adoption and capability across the team, so you know who is ready, who needs a hand, and where to coach next.

Capability is in the work, not the certificate.

Most tools tell you who finished. We tell you who can actually do the work.

TalentOS measures

Whether a marketer can turn AI into a sharper brief, a faster campaign, and better copy, on the work they are already doing.

Course platforms measure

Whether someone watched the videos and passed a quiz, which tells you nothing about Tuesday afternoon.

What AI adoption looks like for a marketing team

Most marketing teams now pay for more AI tools than they can track. The gap is not access. It is whether each person can turn that access into better work, on the campaigns they are already running.

TalentOS coaches every marketer on their real work, then scores the output: the brief, the copy, the research, the analysis. You get a clear read on who is genuinely good with AI, who needs a hand, and which parts of the funnel are pulling ahead. That is the difference between hoping your team is AI-ready and knowing it.

Read the AI enablement guide

10+

AI tools the average marketing team now pays for

2 weeks

to a first real-work capability signal

3.2x

faster adoption than course-based training

Common questions

How is this different from an AI course for marketers?

A course teaches prompting in the abstract. TalentOS coaches each marketer on their real campaigns and measures the work they produce with AI, so you see capability, not completions.

What do you actually measure?

Real-work capability. TalentOS grades the briefs, copy, research, and analysis your team produces with AI, so you know who is genuinely good with it and who needs a hand.

Does it work with the AI tools we already pay for?

Yes. TalentOS works on the tools and workflows your marketing team already uses, and measures whether they are turning that access into better work.

See it on your team.

Book a 30-minute demo and we'll show you what AI adoption looks like across a marketing team, on real work.